Bellstar Hotels & Resorts Renews Its Ties to Three Popular Properties in BC and Alberta

Calgary, Alberta (March 27, 2017) — Good news comes in threes this month for Calgary's Bellstar Hotels & Resorts, which has renewed its contracts with a trio of epic Canadian resorts: Kicking Horse Mountain Resort's Palliser Lodge, Parksville's The Beach Club Resort, and Canmore's Solara Resort and Spa. 

Bellstar manages destination resorts across Western Canada. The economic downturn and the effects of low prices in the oil and gas industry over the past five years made for a bumpy ride when it came to recreational property revenues, according to Brian Shell, Chair of the Owners' Rental Committee and a Palliser Lodge Strata councillor. "Beginning in 2015, however, Bellstar began focusing on not only winter ski business but Kicking Horse as summer destination which resulted in an upturn, and more tourists began coming to the mountains," says Shell. "Palliser Lodge's owners began to experience improvements as the benefits of the Bellstar management program began to kick in. Bellstar improved both the owners' and guest experiences, and there was a dramatic improvement on owner returns."

Shell commends Bellstar staff for being accommodating, responsive and professional. He also appreciated that Bellstar's CEO Dale Hodgson got personally involved in the discussions of Palliser Lodge's new agreement. As a result, Palliser Lodge is pleased to continue its relationship with Bellstar, says Shell. "We're thrilled Bellstar is expanding its marketing profile, which will result in direct reservations that won't go through wholesalers."

Palliser Lodge is a ski-in, ski-out property nestled in the glades outside Golden, BC – the home of "champagne powder." The lodge offers 40 one- and two-bedroom suites, some of them with private hot tubs.

Parksville's The Beach Club Resort is one of the country's top resort hotels, and a coveted spot for Vancouver Island visitors. It is now contracted under Bellstar Hotel & Resort management through April, 2022. Located right on Parksville Beach, the resort features 149 suites with ocean and mountain views, state-of-the-art meeting facilities, an indoor pool with a hot tub, a fitness centre, the award-winning Pacific Prime restaurant and Stonewater Spa. 

"We're anticipating a busy summer, as always, at The Beach Club Resort," says Brent Brown, owner and president. "After four years of Bellstar's management, we saw a 50% increase in revenues, which led us to confirm another renewal agreement for five years. We take a lot of pride in being associated with a place that has become an annual pilgrimage for many vacationers, and has become recognized as one of the West Coast's newest gems."

Meanwhile, Canmore's Solara Resort & Spa's fresh air and mountain vistas offer the ultimate getaway for those seeking a health retreat. Solara's renewed contract with Bellstar continues through 2025. This luxurious wellness retreat offers 155 luxury guest suites, state-of-the-art meeting facilities, a movie theatre and a 9,500 square foot spa and fitness centre. 

"With 2017 being Canada's 150th birthday, we expect the Rocky Mountains to be a bigger draw than ever before," says Ian Thorley, VP of Sales & Marketing for Bellstar Hotels & Resorts. "Canmore is just enough apart from the crowds in Banff and offers a genuine small town atmosphere with the same outrageously beautiful landscape. If health and wellness is your goal in the Canadian Rockies, you really can't beat Solara."

About Bellstar

Bellstar is a Canadian-based management company that drives profitability for independent resorts. Bellstar ensures each managed property maintains its individuality, while leveraging key centralized management resources, ensuring efficient and inviting operations. All of its hotels and resorts benefit from Bellstar's corporate mission of exceptional experiences for guests, owners and employees. Learn more about Bellstar.

Media Contact

Laura Serena
Serena PR
604.842.4510
laura@serenapr.com

Bellstar Hotels & Resorts Outperforms Industry in 2016

Calgary, Alberta (February 21, 2017) — Bellstar Hotels & Resorts has announced that in 2016, its revenue per available room (REVPAR) continued to grow by double digits. REVPAR is considered the most popular Key Performance Indicator (KPI) in the hotel industry, and this past year Bellstar increased its overall REVPAR by 15 per cent over the previous year. Bellstar also increased its gross revenues from $12 million to $14 million in 2016 as the company drove new group business and international traffic to its portfolio.

Ian M. Thorley, Vice President of Sales & Marketing, was delighted to make the announcement. "Our resorts continue to outperform industry benchmarks with double digit growth the past three years,” he said. “Moreover, we continued to better our competition with our investments across systems, and our advanced digital marketing. We’re confident that we’ll build upon this momentum in 2017, because we believe that we offer hotel owners the best return on investment in Western Canada."

For 2017, Bellstar has launched a fresh new look as it rebrands Bellstar Hotels & Resorts with a new logo, an evolutionary step for the brand. The new logo symbolizes a shift to a more modern and professional hospitality organization. It captures the essence of Bellstar’s personality as well as its open approach to the future.

About Bellstar

Bellstar is a Canadian-based management company that drives profitability for independent resorts. Bellstar ensures each managed property maintains its individuality, while leveraging key centralized management resources, ensuring efficient and inviting operations. All of its hotels and resorts benefit from Bellstar’s corporate mission of exceptional experiences for guests, owners and employees.

Learn more about Bellstar.

 

Media Contacts

Laura Serena
Serena PR
604.842.4510
laura@serenapr.com


Morgan Sommerville
Serena PR
778.870.7012
morgan@serenapr.com

Bellstar Hotels & Resorts Announces Executive Appointments

Calgary, Alberta (February 8, 2017) — Two executive appointments by Bellstar Hotels & Resorts, the Calgary-based leader in hotel and resort management, will help ensure that 2017 is another stellar year for the company.

Bellstar manages destination resorts across Western Canada, with locations in Alberta’s Rocky Mountains, and in British Columbia at Kicking Horse Mountain and on Vancouver Island.

According to Chief Executive Officer Dale Hodgson, Bellstar’s new strategy for expansion comes at a time when independent hotels and resorts are requiring much stronger hospitality management and innovative marketing skills to stay competitive with major hotel chains.

Michel Joncas, who has more than 20 years' experience as a leader, regionally and at the property level for upscale hotel chains including Marriott, Hilton, Delta Hotels, and Intrawest Resort, has been appointed to Vice President of Operations.

Joncas has demonstrated a successful track record in reducing costs and increasing profitability without any slip in quality standards.

The career of new Vice President of Sales & Marketing, Ian M. Thorley encompasses more than 20 years of hotel and resort revenue development at luxury and upscale hotel chains, including Four Seasons and Delta Hotels & Resorts, as well as with independent brands like Skyline Hotels & Resorts. He is a graduate of the Ryerson University Hotel Management program.

Thorley’s winning formula for the last few years at Bellstar has contributed to its strong revenue growth and ability to outperform industry benchmarks.

“Our hospitality management solutions are built around strong owner returns,” said Hodgson. “The superb judgment and track record of our executive team means we’re able to excel at providing superior management solutions to upscale hotels and resorts across North America.”

About Bellstar

Bellstar is a Canadian-based management company that drives profitability for independent resorts. Bellstar ensures each managed property maintains its individuality, while leveraging key centralized management resources, ensuring efficient and inviting operations. All of its hotels and resorts benefit from Bellstar’s corporate mission of exceptional experiences for guests, owners and employees.

Learn more about Bellstar.

 

Media Contacts

Laura Serena
Serena PR
604.842.4510
laura@serenapr.com


Morgan Sommerville
Serena PR
778.870.7012
morgan@serenapr.com