Bellstar Donates $15,000 to Support Families in Tumbler Ridge

We extend our deepest condolences to the families who have lost loved ones, to those who have been injured, to the students and staff of Tumbler Ridge Secondary School, and to the entire community affected.

As a hospitality organization with deep roots in British Columbia, we are holding the people of Tumbler Ridge and the Peace Region in our thoughts. We are also grateful to the first responders and community members supporting one another during this devastating time.

Over the Family Day long weekend, Bellstar donated $15,000 to the Tumbler Ridge Parent Advisory Committee (PAC). The funds will be distributed directly to families who have been affected, helping to cover unexpected expenses, support daily needs, and assist with ongoing recovery efforts.

For those who wish to provide additional support, donations can be made directly through:

Lake View Credit Union (via e-transfer)
https://www.lakeviewcreditunion.com/

Tumbler Ridge Strong GoFundMe
https://www.gofundme.com/f/tumbler-ridge-strong

We recognize that events like this deeply affect individuals and communities. Mental health resources are available through provincial and national services, including:

• Talk Suicide Canada: 1-833-456-4566

• Crisis Services Canada: 1-833-456-4566 (24/7)

• BC Mental Health Support Line: 310-6789 (no area code required in BC)

Bellstar remains committed to supporting the communities where we live and work, especially in times of hardship.

Bellstar Hotels & Resorts: A Year of Standout Media Coverage in 2025

2025 marked a highly successful year for Bellstar Hotels & Resorts, with meaningful media coverage secured across Canada through strategic familiarization (FAM) tours, hosted stays, and strong collaborations with destination marketing organizations. By welcoming journalists, broadcasters, and influencers to experience our properties firsthand, Bellstar reinforced each hotel’s unique sense of place while amplifying brand visibility on both a national and regional stage.

The Beach Club Resort: A Celebrated Coastal Destination

The Beach Club Resort enjoyed an exceptional year in earned media, reinforcing its identity as a premier coastal destination. Parksville was spotlighted as a top Canadian destination by respected travel writer Jody Robbins, with The Beach Club positioned at the heart of the experience.

The resort also garnered widespread attention for its commitment to sustainability and local partnerships through a World Ocean’s Day event, paired with a hosted familiarization tour. This initiative generated coverage across a broad mix of national and regional outlets, including vacay.ca, CTV Morning Live, BC Living, and VITA Magazine, delivering both print and broadcast exposure.

Further elevating the property’s profile, The Beach Club Resort was featured by award-winning travel writer Debbie Olsen, as well as Bea Broda, star of Amazon Prime’s Outta Town Adventures, reinforcing the resort’s appeal to experiential and lifestyle-focused travellers.

The Royal Kelowna: Year-Round Luxury in the Okanagan

At The Royal Kelowna, 2025 media efforts focused on positioning the property as a year-round luxury hub for Okanagan experiences, anchored in golf, wellness, culinary, and lifestyle travel. Through carefully curated hosted media trips, the property secured coverage in prominent outlets including The Weather Network, Vanish Magazine, Postmedia, The Cut Golf Magazine, Life’s Incredible Journey, The Travel Addict, and Food Wine Travel Magazine.

These stories showcased The Royal Kelowna as the ideal home base for both active and restorative travel, supported by collaborative partnerships with WestJet, Tourism Kelowna, Thompson Okanagan Tourism, and a network of local business partners that helped bring authentic, experience-led storytelling to life.

Kicking Horse Lodging: Powder Highway Exposure

Kicking Horse Lodging also benefited from strategic media hosting in collaboration with Destination BC and Tourism Golden. As part of the Destination BC Powder Highway group press trip in January, travel writer Tim Wenger visited Kicking Horse Lodging and later published a Powder Highway feature on Matador Network, extending the property’s reach to a global adventure travel audience.

In addition, Kicking Horse Lodging hosted influencers including Travelatearth, further amplifying awareness through social storytelling in partnership with Tourism Golden.

Across all properties, Bellstar’s 2025 media coverage strengthened brand visibility, reinforced destination identity, and highlighted the experiences, partnerships, and values that define our hotels. Setting the stage for continued growth and storytelling in the years ahead.

The Royal Kelowna Gives Back

Bellstar Hotels & Resorts was proud to take part in the Hospitality with Heart campaign this June in support of the BC Hospitality Foundation.

Throughout the month, we donated $2.50 from every room night booked at The Royal Kelowna, successfully raising $2,500 to support hospitality and tourism workers facing financial hardship due to medical conditions.

The BCHF has provided over $1.25 million in assistance to 319 individuals across BC, and we were honoured to contribute to this important work.

Thanks to our guests, stays at The Royal Kelowna this June went beyond Okanagan lakefront luxury—they helped support the people who make BC’s hospitality industry what it is.

Thank you for giving back to an industry that’s always been there for us.

Bellstar Hotels & Resorts is Proud to Donate to Jasper Evacuee Relief

In response to the devastation caused by the Jasper wildfires, Bellstar has proudly donated $12,444 to the Canadian Red Cross to support evacuee relief efforts. These proceeds, collected from our HSEF from August 3rd-5th, will be tripled by the Alberta Government, bringing our total contribution to $37,332! We stand with our neighbouring community in their time of need and are committed to helping them recover and rebuild.

Bellstar Hotels & Resorts Supports BC Wildfire Relief

In response to the wildfires that occurred across British Columbia this summer, and especially the McDougall Creek wildfire that affected our own community we’re proud to say that as a company, Bellstar was able to donate $9,700 through the Canadian Red Cross for wildfire relief. Thank you to the incredible emergency response personnel for their tireless work during this time.